27 Feb Features every small business website must have (Part 2)
1.Search Engine Optimization
Basic Search Engine Optimization (SEO) is fundamental for any small business website. Search engines have two main functions: crawling and indexing sites, and providing a ranked list of websites based on their relevance to the search term’s will help you position your website properly so that your customers can find you easily when searching for the products or services you offer.
Adding lead capture features will allow you to collect information about potential clients, such as their name, email and phone number. Be sure to include lead capture elements on your website such as download offers, call to action graphics or registration forms.
3.Trust Building Features
Every small business website can benefit from trust building features. Adding customer reviews or testimonials help potential customers feel more comfortable with your business.
Press mentions also provide your company with higher credibility. Finally, include trust seals, in the form of privacy seals, business validity seals, compliance seals, hacker-safe seals and others.
These are three out of more elements Digital Pixels can assist you with to enhance your business prospects. Examples of more are Mobile Ready Versions, Social Media Integration, Newsletter Sign Up Forms, etc.